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Margaret Ann Spence > BLOG > My Writing > What Makes A Book Cover Great?

What Makes A Book Cover Great?

Lipstick on the Strawberry“A truly great jacket is one that captures the book inside it in some fundamental and perhaps unforeseen way,” says writer Kyle Vanhemert in Wired Magazine’s September 23, 2014 article, “What Makes for a Brilliant Book Cover? A Master Explains“.

When my manuscript of Lipstick on the Strawberry was still at the querying stage last year, I learned that it was a finalist in the Author U’s novel competition. As a result, I got to go to the Denver, Colorado, conference put on annually by Judith Briles, the brilliant author mentor and publicist.

The Author U conference is primarily for self-published authors, and among the panel discussions was one on designing a book cover. A writer held up his jacket, which featured a skimpily clad, twenty-something woman brandishing a rifle. A male fantasy, no doubt. Independent publishing expert Amy Collins (newshelves.com) asked the author who this book was written for. He replied, “Soccer moms.”

Ms. Collins asked him if he was open to suggestions on the cover, and the writer said, “Possibly.”

To which Amy Collins replied, “That’s like telling a cancer doctor you’d be open to chemotherapy.” After the nervous laughter died down, she continued, “Authors have no business designing a book cover. Leave that to the professionals.”

I’m pleased to tell you that my book jacket has been designed by a true professional, Debbie Taylor, an artist working for my publisher, The Wild Rose Press. It is exactly what I had in mind, except for one thing.

It is even better than I anticipated.

In my cover, the lipstick and the strawberry dominate, but the addition of a cup with smudged lipstick next to the strawberries and lipstick adds mystery, a sense of something interrupted, and the hint of imperfection to this serene scene.

Which captures the theme of my book. Exactly.

I hope you’ll want to read Lipstick on the Strawberry when it is released in July 2017.

Thank you to The Wild Rose Press.

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